I’ve always been obsessed with packaging. Obsessed. I don’t know if everyone is like this, I highly doubt it, but the way I see products is by their packaging. If my dad asked me to purchase pulp-free orange juice I knew exactly which color that specific orange juice packaging was. If someone asked me the name of the brand I wouldn’t know, but I would know exactly what color and shape the logo were.
In fact, I have this weird thing with colors. My mom loves to tell this story, so I’ll tell it here so it’s forever in the universe.
When we moved to Louisville, KY we wanted to paint the walls of our living room to very closely match the color of the curtains. We had these specific curtains in our last house so I was very familiar with them. When we got to the paint store to match the paint to them, my mom realized she left the curtains at home. I was able to go to the tan section of the paint colors (you know how they’re all lined up together on the wall?) and grab the exact shade of tan. She called me a color prodigy from that day forward.
I don’t think I’m a prodigy by any means; I do, however, think I view color and color theory a lot differently than your average gal. This means I’m definitely in the right field as a graphic designer…
All that being said, I want to introduce you to a brand that I recently discovered by way of Instagram. I was instantly attracted Byte Bars because of their packaging so reached out to see if they would be interested in partnering together. They said “yes”! Not only is the packaging to die for, but the bars themselves are gluten-free, vegan, and the perfect mini-sized for a snack on the go. My favorite flavor is far and away the choco-chip bar, but they are all seriously so great. Can’t go wrong, plus HELLO!! the packaging is cute enough to carry as an accessory.
If you’re in the market for a plant-based snack on the go, I highly recommend these Byte Bars! If you’ve tried them or try them, please let me know how you love them!
xo
Chloe
